Penguin International FZCO is a newly established corporate identity licensed to carry out companies representation and management consultancy.
The corporate entity may be new, but the sponsors of the company have been in the business of products and service marketing in the UAE and MENA region for the last 25 years. During this period he has interacted with thousands of foreign companies that come to exhibit and showcase their products and services in the numerous trade fairs that take place in Dubai year around. He realized that majority of the exhibitors are poorly prepared, do a poor job of visitor handling, are unable to secure orders and go back empty handed. He understood that the gaps and the reasons for failure are due to;
- Lack of proper planning prior to the trade fair
- Lack of proper support infrastructure to handle visitors and their inquiries during the trade fair
- Poor follow up after the trade fair
Focusing on these gaps and identifying many other pain points of the exhibitors, we have designed a package called Exhibition Management Services aimed at ensuring a successful participation with tangible results.